Ranknest logo

Why an inaccessible website can damage the brand

Varför en otillgänglig webbplats Kan skada varumärket
Varför en otillgänglig webbplats Kan skada varumärket

In today’s digital age, a functioning website is more than just an online business card. For many companies, it is the very hub of their business, where everything from marketing to sales and customer interaction takes place. Therefore, it is of the utmost importance to have complete visibility and control over the website’s availability and functionality. One of the most effective methods to guarantee this is to use notifications that warn when the website is down or not working as it should.

1. Loss of business opportunities

        Every minute a website is down means a potential loss of business opportunity. Customers unable to reach the site may instead turn to competitors, resulting in lost revenue and potentially reduced market share.

        2. Impaired user experience

          A website that is perceived as inaccessible or slow can damage the company’s brand image. Users expect quick access to information and services. If they experience problems accessing or using the website, it can lead to frustration and loss of trust. More ways to improve the user experience.

          3. SEO and search engine ranking

            Continuous downtime can also affect a website’s search engine optimization (SEO). Search engines like Google penalize websites with frequent downtime by lowering their ranking in search results. This can reduce the visibility of the website and thus reduce the number of visitors and potential customers. Read more about what search engine optimization is.

            4. Increased response time

              Detecting that the website is down can take time if there are no mechanisms in place to monitor availability. The longer it takes to detect and fix the problem, the longer the site will be down and the greater the negative impact on business.

              5. Improved monitoring and prompt action

                By having notifications about the website’s availability, companies can immediately detect problems and take action before it leads to larger consequences. This can include sending messages to the development team or even automatically starting backup servers or load balancers to reduce downtime.

                6. Confidence from customers

                  Being proactive and prompt in dealing with issues demonstrates the company’s commitment to its customers and their experience. This can increase trust in the company and strengthen customer relationships in the long term.

                  7. Cost savings

                    Identifying and fixing problems quickly can reduce long-term costs for the company. Avoiding lost revenue and potential brand damage can save the company significant sums over time.

                    Prevent downtime and ensure availability

                    To ensure the highest availability and performance of our customers’ websites, we use Inleed Uptime Monitoring. With this powerful platform, we can monitor our customers’ websites 24/7 and act quickly on any issues.

                    Inleed Uptime Monitoring offers an unlimited number of notifications, which gives us the opportunity to quickly detect and fix any downtime. We can also monitor multiple sites simultaneously and get detailed historical uptime information for each site. This historical data is invaluable for identifying patterns and improving performance over time.

                    Best of all, you as a customer receive instant email notifications whenever your site experiences downtime, and likewise when it’s back up again. In this way, you can be sure that you are informed and can take the necessary measures to minimize disruptions and losses.

                    With Inleed Uptime Monitoring, you can trust that your website is in good hands and that we are proactive in ensuring its availability and functionality. Inleed Uptime

                    Ultimately, having notifications for when your website is down or down isn’t just insurance against lost revenue and tarnished brand image, it’s a fundamental principle for ensuring a positive user experience and successful digital presence. Investing in reliable monitoring tools and having a clear plan for how to handle downtime is critical for any business that depends on their website for their business.

                    Related articles


                    Quotation request

                    Quote request

                    We’re working as fast as we can and we’ll contact you as soon as we have time. For the quickest response, please call us or send a message in the chat. 0706267032.

                    Offert förfrågan

                    Vi jobbar så fort vi kan och vi kommer att kontakta dig så fort vi har tid. För snabbast svar ring oss eller skriv i chatten. 0706267032