Graphic design is widely used and is used to achieve understanding and get messages out through color and shape, among other things. Constantly evolving and has existed since the existence of mankind.
The origins of graphic design can be traced from the origins of human existence, from the caves of Lascaux to the Trajan’s Pillar of Rome to the illuminated manuscripts of the Middle Ages, to the neon lights of Ginza, Tokyo.
Graphic design is applied through images, shapes and text. Graphic design is constantly evolving but the basic principles are the same for placement of text, balance, color, contrast, movement, pattern, proportionality, proximity, repetition and surface properties.
Unlike art whose purpose is, among other things, contemplation, design is based on the principle of “form follows a specific function”. Therefore, graphic design is an interdisciplinary branch of design whose foundations and goals revolve around the definition of problems and the setting of goals for decision-making, through creativity, innovation and lateral thinking together with manual or digital tools, which transform them for correct interpretation. This activity helps to optimize graphic communication.
Graphic design has as its area of use different areas of knowledge focused on any visual communication system. For example, it can be applied in advertising strategies, product labels, availability of features or corporate brand among others.