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Web design terms and abbreviations

Webbdesign termer och förkortningar
Webbdesign termer och förkortningar

Web design is an exciting and multifaceted world that is constantly evolving with new techniques, trends and concepts. For someone new to the field, it can sometimes feel overwhelming with all the terms and abbreviations used. To help you navigate this landscape, we’ve put together a guide to some basic web design terms and abbreviations.

HTML (HyperText Markup Language)

HTML (HyperText Markup Language) is a standardized markup language used to create and structure content on web pages. Using HTML, developers can define various elements and tags to mark up text, images, links, tables, forms, and other types of media on a web page. HTML consists of a series of tags that specify different types of content and its structure on a web page. By using HTML code, browsers can interpret and display the content in a consistent way for users across different platforms and devices. HTML forms the basis of web development and is an important cornerstone for creating interactive and accessible web pages.

CSS (Cascading Style Sheets)

CSS (Cascading Style Sheets) is a language used to define the appearance and layout of web pages. Using CSS allows web developers to separate content from presentation, making it possible to change the look of an entire website by changing a single CSS file. CSS also allows the creation of responsive design to optimize web pages for different devices and screen sizes. With CSS, developers can control properties such as fonts, colors, margins, spacing, positioning, and more, resulting in beautiful and well-designed web pages.


A programming language used to make web pages interactive and dynamic. JavaScript allows developers to create functions that respond to user interactions, manipulate content on the page, and communicate with the web server in real time.


A wireframe is a simple and basic sketch or drawing that represents the layout and structure of a digital product or website. It is often used as an early step in the design process to visualize and plan the user interface.


UI refers to the visual part of a digital product or platform used by users to interact with it. It includes all elements, such as buttons, menus, icons and layout, used to create a user-friendly experience.

UX (User Experience)

UX is about creating a positive and meaningful user experience for visitors to a website, app or other digital platform. It covers everything from website navigation and design to load times and ease of use. A good UX is essential to retain visitors and convert them into customers.

Responsive design

Responsive design allows web pages to adapt to different devices and screen sizes. By flexible layouts and media requests, the appearance and placement of content changes for an optimal user experience whether on a computer, tablet or smartphone. It provides a consistent experience across devices and improves accessibility and usability for website visitors.

CMS (Content Management System)

A Content Management System (CMS) is software used to create, manage and publish digital content on websites. With a CMS, users without technical knowledge can create and edit web pages, organize content and customize the appearance of the website through a user-friendly interface. Examples include WordPress, Joomla and Drupal.

A/B Testing

A/B testing is a method of comparing two different versions of a website, ad, or other marketing material to see which performs better. By randomly segmenting visitors and showing them different versions, businesses can gain insight into which elements are most effective in increasing conversions and engagement.

CTA (Call-to-Action)

A CTA is an instruction or call to action that encourages users to take a desired action, usually in the context of digital marketing or web design. It can be a button, a link, or a phrase that prompts visitors to do something specific, such as clicking a link, subscribing to a newsletter, or buying a product.

SEO (Search Engine Optimization)

SEO is one of the most basic and crucial parts of digital marketing. It involves optimizing a website or web content to improve its visibility and ranking in organic (non-paid) search results on search engines such as Google, Bing and Yahoo. By using strategies such as keyword analysis, meta tag optimization, improving website structure and link building, businesses can increase their online visibility and attract more traffic to their websites. More in-depth: What is search engine optimization.


Cookies are small data files stored on the user’s device by websites they visit. These files contain information used to save user preferences, authentication sessions, and track user behavior. Cookies enable a more personal and customized web experience by allowing websites to remember previous activities and settings of the user. At the same time, they are also used by marketers to analyze and target ads based on user activity.


File Transfer Protocol is a standard protocol used to transfer files between a computer and a server on the Internet. It is often used by web designers and developers to upload and manage files on a web server.

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