People don’t read long posts

Difficult to get engagement or people reading through your social media posts. Here are 3 tips on how to improve your posts.


1. Keep it short

Shorter posts on Twitter, Facebook, and Instagram have higher engagement than longer ones. People look for easy content to read and consume. Something that engages without too much effort. Try to keep it short most of the social media channels have very short attention span.

2. Divide into sections

if you fail to keep it short split it up instead. People don’t read they scan.

The huamn mnid deos not raed ervey lteter by istlef, but the word as a wlohe.

Dem skannar

The first and last letter must be in the right place rest can be a total mess.


If reading a sentence, then eyes are scanning the text from left to right. Dividing the words into shape clusters, by 2 to 4 words at the time most people can only decode 4-5 pairs before needing a break so if you want to make your audience read your captions.

Don’t write stressful paragraphs like this

This is just a sample text to show you how hard time-consuming it is to read this long text its not easy to scan for the human eye, and we feel that we don’t want to read this text even at the beginning. And I totally understand, it’s painful. Thank you for reading!

Do group text into 3-5 pairs like this

But on the other hand, it is effortless to read this one.

Because words are grouped together into 3-5 pairs.

A beautifully designed text structure creates a seamless experience.

3. Just one purpose or one message

In general, to be able to communicate successfully, you need simple clear messages and well-thought-out wording. Use only one message or purpose you want to achieve with the post to get the most out of it. Keep it simple!

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