The future of marketing is already here, but it’s not what you think. The way we market our brands and products will change dramatically over the next few years due to a number of trends that have already begun to take shape. You may be asking yourself: “How can I stay ahead of the curve?” Well, read on! This article will help you answer this question by exploring three very real trends (and one potential new medium) that marketers need to keep an eye on over the next few years.
tech giants Facebook, Google, Amazon won’t play as big of a role in marketing
It’s important to note that although tech giants will play less of a role in the marketing of 2023, they won’t be completely absent. What’s more important is that marketers will focus on the customer experience and learn how to keep their customers happy. Their success will depend on their ability to do this.
New channels to reach the customer
You won’t be able to reach people with a single medium. Social media will still be an important channel, but it won’t be the only one. Brands will use other channels to build relationships with their customers in a more personal way. This might include immersive experiences or interactive stories that make people feel like they are part of the brand story.
Brands will put more focus on influencers
Influencers are people who have a large following on social media. They can be used to promote brands and products, but they’re not always the best choice for marketing campaigns. Influencers are more expensive than other forms of marketing, but they can also reach highly targeted audiences with their content.
In 2023, brands will focus more on influencers because they know that consumers trust them and want to hear what they have to say about products and services.
Social media will play a smaller role in purchasing decisions
Social media will play a smaller role in purchasing decisions. Social media once carried a lot of clout when it came to making purchasing decisions, but it has since been usurped by other channels and technologies. For example, YouTube is now the second most used search engine in the United States and an even more popular way to find information about products than social media platforms like Facebook or Instagram. While this doesn’t mean that you shouldn’t use social media for marketing purposes (in fact, I would argue it’s still one of your best options), don’t rely on it as your only avenue when promoting your business or product.
Social media can also be used as an entry point into other marketing channels such as email newsletters and web forms that collect customer data so you can increase sales conversions down the road by following up with highly targeted messages based on customer preferences from their previous interactions with your brand or company via these platforms e-commerce sites like Amazon are great examples.
We hope you’ve found these predictions to be interesting and helpful. Let us know what you think in the comments!