If you’re in charge of communications for your company, you’ve probably thought about creating a newsletter. Newsletters are an easy way to reach customers and keep them engaged with your brand. They’re also a great way to share information that might not necessarily make it into other parts of your marketing strategy…like Facebook or Instagram posts. But before you go ahead and send out that first email blast, let’s consider some tips on how best to create engaging newsletters:
Keep it short
It’s important to keep your newsletters short. You want them to be simple and easy to read, so don’t include every single detail of what’s going on at your company. Focus on the most important parts of the message and leave out anything that isn’t relevant.
For example, if someone is signing up for your mailing list, it’s not necessary for you to go into great detail about how you got started or what each person in the office does every day unless those things are directly related to why this person should care about joining your mailing list in the first place.
Think of each newsletter as an opportunity to educate your audience about your business
If you want to make sure your readers are engaged and reading every single word in your newsletters, then it’s crucial that each newsletter is an opportunity for you to educate them about the value of what you do.
The information that you include in a email newsletter should help people understand how they can use your product or service so that they have a better life—and are therefore more likely to stay loyal customers. You should also provide an easy way for consumers to contact you with any questions they may have, so that they don’t feel like they’re on their own when using whatever it is that you sell.
Use an engaging subject line
Using an engaging subject line is one of the most important things you can do to make sure your newsletter gets opened.
- Keep it short and clear
- Make it relevant to your audience
- Use powerful words
Feature more images than text
Images are the most effective way to grab people’s attention and make your newsletters stand out. That’s because images are more likely to be shared than text alone, which will help you build trust with your audience and get more engagement from them.
When deciding what to include in your newsletter, think about how you can use images—such as charts or graphs—to convey information more effectively than text alone could. Images also have the ability to break up long paragraphs of text and make reading easier for readers who prefer shorter sentences.
Personalize the message in each newsletter and consider the wants and needs of your different audiences
Customize your messages for each audience. You have a different set of contacts, so it’s important to customize your newsletters for them. In addition to sending different subject lines and images, you should also consider what information is most relevant to each contact group. For example, if you’re sending out a newsletter about a new product launch with an image of the product in question, don’t send that same email to everyone send it only to people who are likely interested in purchasing products like these. This will help ensure that you get better engagement rates on future newsletters as well!
Newsletters are a great way to connect with your audience, but they have to be good ones to work. Using the tips in this post will help you create newsletters that are engaging, inclusive and shareable.